What do you do when you have a sizeable vision, but can’t stretch your resources enough to manifest it?
No one starts a business with the intention of it not growing- except they are using it as cover for dodgy activities. 😀 For the most part, we start off with the hope that this new venture will grow into what we have imagined, however, the resources don’t always match the size of our dream.
In this episode #42, I share some of the steps I took to launch and grow my business, with a zero budget. Besides the obvious tips like finding service providers on platforms like Fiverr, much of what you need to do will require a shift in your mindset.
For you to make decisions that will fulfil a future need even though you have a pressing, current requirement, you have to change the way you think.
There are several reasons why many companies fail in the first five years but one of the main ones is a lack of clear vision for the business. Running your business with only the immediate need instructing you will not take you very far.
Another reason why small businesses don’t survive the early stages is not setting the foundation for the preferred strategy. I find that much of our decisions are grounded in an immediate need, and those pressing, urgent needs tend to be temporal, while the future requirements that have the benefit of pre-planning are sturdier and can stand the test of time. An example of poor strategy shows up in the pricing- which I see so often when manufacturers present their products to me.
The ability to tell a compelling story is one area where you can win as an entrepreneur. When it comes to growing a successful brand, you sell yourself first, then your company and then the product. Why is this important? Because people buy from people. In addition, your sizeable business vision will require some help along the way but your helpers won’t be able to identify you if you cannot accurately present yourself to them.
If you live in London or we are connected on social media, you’d have seen billboards and adverts of my partnership with Sage, the global market leader for business operations and finance. This came about because while different parts were working together behind the scenes- that’s how God does it, I was busy telling them my Rock Star Story.
The Rock Star Story is the story of your life, thus far, with its disappointments and regrets, retold from the perspective of a winner. It pulls out the hidden successes you did not know you had, highlights your gifts and talents to make you an all-around badass!
I will be running the next Write Your Rock Star Story Workshop on the 31st of July, and we have places available still. It will be a small but impactful class. To learn how to sell yourself first, book on Eventbrite.
Click here or go to your favourite Podcast platform to listen to the full episode, then come back and share your thoughts.
Resources / Upcoming Events:
Write Your Rock Star Story Workshop 31st July 2021
Journaling for Personal Growth 21st August 2021
To subscribe to this podcast, hit the subscribe button where you are listening. You can also join my friends’ list by subscribing at the bottom of this page so you can be informed of events, courses and the things that inspire Living Inside Out.
