“What’s in Your Wardrobe?’

I don’t know if Cara Bendon recalls, but this was the campaign title she came up with when we rebranded Punkin Patch Interiors, my former company. At the time, I had just launched the UK arm of my then-US business, but something wasn’t landing right—the British market didn’t understand what we sold.

Cara developed a fantastic new aesthetic that told our story better. It was a transformation that helped position us clearly in the market, long before the birth of The Baby Cot Shop, Chelsea, which she later went on to rebrand as well. Looking back, I realise that this was my first real lesson in how branding can shape perception, positioning, and ultimately, success.

Over the years, I have learned that running a business is like orchestrating a symphony of moving parts. There’s branding, pricing, audience engagement, staffing, and a million other things that demand attention. I’ve also made mistakes in all these areas- some of which I shared in Episode 116 of Living Inside Out, my podcast.

But one thing has become crystal clear to me: at the heart of every mistake, every win, every setback, and every breakthrough in business, is our mindset.

The Space Where Success is Built

Just as a wardrobe holds what we wear and reflects our style, our mind holds our beliefs, decisions, and habits, shaping the way we do business. It doesn’t matter how beautifully your business is structured on the outside—if the space where your ideas are birthed and decisions are made isn’t healthy and fortified, the results will eventually reflect that.

Think about it: every pricing decision, every hiring decision, every branding pivot stems from your beliefs, your clarity, and your ability to see beyond fear and doubt.

Consequently, I find myself accidentally stepping into the role of mentor and guide to upcoming business owners. They ask about pricing strategies, about structuring their businesses, about navigating growth, and I genuinely enjoy helping them gain clarity. But I have also struggled with committing my time fully to mentorship, because, let’s face it—running a business is already a full-time job.

That’s why I’m creating The Mindshift Circle, a mentorship membership designed for entrepreneurs, leaders, and high-achievers who are ready to:

✔ Break mental barriers and stop overthinking ✔ Make confident business decisions without second-guessing ✔ Step fully into their next level with boldness and clarity

It launches on March 1st, but before then, I’m hosting a free live coaching session on February 22nd to give you a taste of what’s to come.

If you’re tired of feeling stuck and know you need mentorship, clarity, and mindset work to scale your business and life, join me!

💬 Drop a comment or send me a message to join the free session on the 22nd. I can’t wait to see you there.