Entrepreneurship: How Small Thinking Can Stifle Your Expansion
Most entrepreneurs have experienced the frustration of moving three steps forwards and three or even four steps back. There are mindsets that stop us from excelling, in a way we know we can. In this episode, we address four of the common small thinking habits. Vanity Marketing This can be mistaken for PR, the difference is the only increase you’ll see will be the size of your ego. Or on the other hand, is what others say about you. Any form of marketing that focuses on improving your view of self will not attract customers. You may have an audience but they’re there to admire, gawk and wonder how you got there. They are not there to buy from you. Embellishing yourself Many of us are guilty of this. We believe our potential clients have an expectation of who we are., so we carve out an image and force-fit ourselves into it. This is the opposite of authenticity and is rooted in the lack of awareness of the amazing gift you carry. Thinking small will lead you to increase your perceived, external worth, which does not have any substance. Revelling in your wins This is when you stay too long at a place of success, and you miss the opportunities that pass by. Celebrate your successes but don’t build an altar and worship them. Many entrepreneurs fall into this small thinking habit. It’s the relief we feel when after striving and hustling, we finally hit some gold. You are only as good as your last win, and one way to elevate your thinking as an entrepreneur is to set yourself up as your biggest competitor. Emotional attachment When I lost my business, every thought and idea grew from the ashes of the old. I could not divorce myself from the past because I was emotionally invested in it. You may have infused blood, sweat and tears into a venture but if it is no longer serving its purpose you have to let it go. Some businesses exist to train and prepare us for the next, but if your emotions lead you, you will not recognise it. Listen to the full episode and let’s connect on social to discuss further. @toksaruoture on Instagram and Facebook Upcoming Workshops: Write your Rock Star Story 31st July 2021 Learn how to tell the compelling, inspiring story of your journey. Your Rock Star Story will encourage you greatly, give you confidence and open opportunities. Tell the world how to relate to you so that those meant to align with you will recognise you. Spaces are limited. Journalling for Success 21st August 2021 Learn how to journal for growth; you will be able to go from recurring dreams to you creating a practical roadmap for your life.
