Toks Aruoture | Speaker, Coach & Storyteller

What’s in your Mind?The Mindset Shift You Need for Growth

A joyful group of friends sharing a moment of laughter on a sunny day outdoors.

“What’s in Your Wardrobe?’ I don’t know if Cara Bendon recalls, but this was the campaign title she came up with when we rebranded Punkin Patch Interiors, my former company. At the time, I had just launched the UK arm of my then-US business, but something wasn’t landing right—the British market didn’t understand what we sold. Cara developed a fantastic new aesthetic that told our story better. It was a transformation that helped position us clearly in the market, long before the birth of The Baby Cot Shop, Chelsea, which she later went on to rebrand as well. Looking back, I realise that this was my first real lesson in how branding can shape perception, positioning, and ultimately, success. Over the years, I have learned that running a business is like orchestrating a symphony of moving parts. There’s branding, pricing, audience engagement, staffing, and a million other things that demand attention. I’ve also made mistakes in all these areas- some of which I shared in Episode 116 of Living Inside Out, my podcast. But one thing has become crystal clear to me: at the heart of every mistake, every win, every setback, and every breakthrough in business, is our mindset.   The Space Where Success is Built Just as a wardrobe holds what we wear and reflects our style, our mind holds our beliefs, decisions, and habits, shaping the way we do business. It doesn’t matter how beautifully your business is structured on the outside—if the space where your ideas are birthed and decisions are made isn’t healthy and fortified, the results will eventually reflect that. Think about it: every pricing decision, every hiring decision, every branding pivot stems from your beliefs, your clarity, and your ability to see beyond fear and doubt. Consequently, I find myself accidentally stepping into the role of mentor and guide to upcoming business owners. They ask about pricing strategies, about structuring their businesses, about navigating growth, and I genuinely enjoy helping them gain clarity. But I have also struggled with committing my time fully to mentorship, because, let’s face it—running a business is already a full-time job. That’s why I’m creating The Mindshift Circle, a mentorship membership designed for entrepreneurs, leaders, and high-achievers who are ready to: ✔ Break mental barriers and stop overthinking ✔ Make confident business decisions without second-guessing ✔ Step fully into their next level with boldness and clarity It launches on March 1st, but before then, I’m hosting a free live coaching session on February 22nd to give you a taste of what’s to come. If you’re tired of feeling stuck and know you need mentorship, clarity, and mindset work to scale your business and life, join me! 💬 Drop a comment or send me a message to join the free session on the 22nd. I can’t wait to see you there.

New Year Mindset Reset: Turn Challenges Into Your Blueprint for 2025

Turn challenges into a blueprint for 2025

Over the past two weeks, your feedback on Kairos: The Power of Perfect Timing and A Time to Act has been nothing short of humbling. Many of you have shared how these episodes have resonated deeply, inspiring you to re-evaluate procrastination and the hidden consequences of time. Let’s discuss a New Year Mindset Reset and transform the challenges of 2024 into opportunities for 2025. This week, I want to take it a step further. 2024 has been a challenging year for so many, myself included. But I’ve realised that challenges don’t just test us; they teach us. And those lessons can become the blueprint we use to navigate 2025 with clarity and determination. If you’re looking for a way to reset your mindset for the New Year and tackle 2025 with confidence, this is for you. In today’s episode, I share three powerful mindsets to help you transform life’s trials into stepping stones: 1. Reframing Your Perspective: Learn how to give challenges a new meaning and navigate difficult relationships without unnecessary pain. 2. Acting in Faith: Discover why God often leads us to take unrelated, sometimes illogical actions—and how obedience can lead to unexpected breakthroughs. 3. Finding Peace Amidst the Storm: Understand how creating inner peace provides clarity, strength, and the ability to move forward even in the midst of chaos. This episode is more than a reflection on 2024; it’s an invitation to step boldly into 2025 with a renewed mindset and a clear purpose. Special Invitation: Join me on Saturday, 28th December, at 10am UK time for a free Zoom session. We’ll explore how to take this year’s lessons and turn them into a practical plan for the year ahead. Registration is essential; visit our website or Eventbrite to sign up. Links and Resources: • Visit our website: toksaruoture.com •  Register for our Online Event on Eventbrite •Mentioned episodes: Episode 106 – Social Media Crisis Management Episode 106: Finding Calm in the (Social Media) Chaos Episode 108: Kairos: Power of Perfect Timing Episode 109: A Time to Act •HangOut Cafe with Pastor Funke Adeaga: Watch on YouTube  • Follow me on social media for more inspiration and updates: Instagram, LinkedIn YouTube • Ready to take bold steps toward your purpose? I offer 1:1 coaching and group coaching programmes to help you live from the inside out. If you found this episode valuable, please leave a five-star review and share it with someone who needs it. Your feedback truly means the world to me, and I’d love to hear how this episode is impacting you, so hit me up on social media! Till next time, remember to live from the inside out. ✨